Today’s consumer is intelligent and makes a precise decision before impulse buying of any products and services. In the process, more consumer and people who influence the sales decision come over the internet to research for the targeted products and services before making their mind buy or use it.
This way a new business emerges over the internet, the concept of several brands and products solution over the single website is popularly known as the web portal or portal.
The consumer always looking for new products and services over the internet before final buying decision for the selected products, these kinds of internet based research and experience for products and service fuel the growth of portal business in the Indian market and global market.
Portal is the very complex business solution or internet solutions that bring hundreds of thousands of pages over the single website with easy to update, search, promote, publish and manage.
What is portal: a portal is rich resources of information that can be displayed and consumed by users. The same can be produced by the user also in some case. The portal consists of all commercial and noncommercial activity where common content and exclusive content available over internet platform for free or paid consumption.